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Founded by Gil Gershoni, Dyslexic Design Thinking is a platform, podcast and creative framework exploring the strengths of dyslexic minds.


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What is Dyslexic Design Thinking?

Gil Gershoni was in his mid-30s when he realized his dyslexia, which he had long thought of as a weakness, was actually his strength.

The abilities made possible by his dyslexia — beginner’s mind, visualization, empathy — were the driving forces in his career.

Inspired by his findings, Gil debuted Dyslexic Design Thinking in front of a sold-out crowd at South by Southwest. The success of this talk led Gil to expand the initiative to other media.

Today, Dyslexic Design Thinking encompasses global campaigns, art exhibitions, a podcast, speaking engagements and thought-leadership.

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About Gil Gershoni

Gil Gershoni is the co-founder and creative director of Gershoni Creative and the founder of Dyslexic Design Thinking. 

Gil has helped brands like Google, Apple, Nike and Spotify stay ahead of the curve by embracing big-picture thinking.

Gil has spoken before the House Dyslexia Caucus, companies (Salesforce), colleges and universities (UC Berkeley, NYU, Pratt Institute) and appeared at conferences (SXSW, International Design Conference, Stanford Neurodiversity Summit, Kennedy Krieger Institute’s Neurodiversity in the Workplace Conference) and festivals (Sundance, the Whitney Biennial).


ABOUT GIL GERSHONI

About Gershoni Creative

For more than 30 years, Gershoni Creative has partnered with leading organizations to translate ambitious visions into measurable impact. 

Our multidisciplinary team brings together creative excellence, strategic rigor and disciplined project management. Guided by a brand-first approach, we align day-to-day execution with long-term organizational goals to ensure both immediate results and sustained growth.

We design tailored engagements that balance collaboration with fresh perspective. The result: solutions that are differentiated, scalable and built to deliver cultural and commercial impact.


Check out Gershoni Creative’s work

EXPLORE GERSHONI

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SXSW Promotion V2
SXSW EDU 2026
Reframing Dyslexia as a Hyper-Ability
March 10, 2:00-2:45PM CT